Pricing and costing strategy
Don’t leave money on the table. We help companies set prices that reflect the value they create, grounded in what each product and customer really costs to serve.
When clients call us
Pricing is where strategy meets the numbers
Clients usually come to us when prices were set years ago, or benchmarked against competitors, and no longer fit the business.
Margins are shrinking
Costs have risen faster than prices, and it is not clear which products or customers still earn their keep.
Launching a product
You need a price that wins customers without giving away the value you deliver.
Entering a new market
A new region or segment has different competitors, customers and costs, and your current pricing may not travel.
A price increase ahead
You need to raise prices and want to do it without losing the customers who matter most.
Discounting has crept in
Discounts are used to close deals, and the price you realize is well below the list price.
Changing the revenue model
Subscriptions, usage-based pricing or bundles could fit better than the model you have today.
How we help
Pricing and cost work that moves margins
Pricing and costing advisory for companies in Vancouver and across Canada. We consider customer value, competition and your own economics together, because a price that ignores any one of them will not hold.
Cost decomposition and unit economics
The true cost of each product, service and customer, including capacity, volume and economies of scale, so you know where you make money.
Pricing strategy
Price levels and structures based on customer value, competitive position and cost, for existing products, launches and new markets.
Dynamic pricing
Prices that adjust with demand, capacity and customer value, with the data and rules needed to run them.
Monetization and revenue models
The revenue model that fits your product, reflecting purchase cycles, demand elasticity and competing offers.
Discounts and price realization
Where the gap between list price and realized price comes from, and the policies that close it.
Revenue and cost model redesign
When disruption or competition changes the game, we help redesign how the business earns revenue and incurs cost.
Our view
Price against value, not against competitors
Many companies set prices by looking at competitors. That ignores differences in cost structure, value proposition, market position and differentiation. Some end up leaving money on the table; others price themselves out of the market.
We start with the customer and the cost. What is the product worth to the people who buy it, and what does it cost to deliver to each of them? The right price sits between the two, and it is different for every business.
How an engagement works
Five steps from data to decision
Pricing work depends on good data. We start with what you already have: transactions, costs and customer information.
Planning a price increase? Tell us early. How a change is sequenced and communicated matters as much as the number.
- DataGather transactions, costs, discounts and customer data, and clean it for analysis.
- EconomicsBuild the cost model and the unit economics of each product and customer.
- ValueUnderstand what customers value and how competitors are positioned.
- DesignSet price levels, structures and discount policies, and test their effect on revenue and margin.
- ImplementRoll out the changes and track realized prices and margins against the plan.
Are your prices keeping up with your costs?
What you receive
Pricing decisions backed by numbers
Every deliverable is built to be used by management and the people who sell.
- Unit economics by product, service and customer
- A cost model that separates fixed and variable costs
- Recommended price levels and structures
- A discount policy and price realization analysis
- Revenue and margin scenarios for each option
- A plan for rolling out and tracking price changes
Selected clients
Companies we have worked with
Frequently asked questions
Questions we hear most often
How do you decide the right price?
We look at three things together: what the product is worth to the customer, what competitors charge and how they are positioned, and what it costs you to deliver. The price that works sits where the three meet.
What data do you need?
Usually transaction data, product and customer costs, and discount records. We work with what you have, and flag any gaps that matter to the decision.
Can you help us raise prices without losing customers?
Yes. We identify where you have room to move, which customers are most sensitive, and how to sequence and communicate the change.
What is dynamic pricing?
Dynamic pricing adjusts prices based on demand, supply, costs or competition. Done well, it captures more value without eroding trust. Read our article on dynamic pricing.
Do you only work with companies in Vancouver?
No. We are based in Vancouver and work with companies across British Columbia and Canada.
How are fees set?
Fees depend on the scope and complexity of the work. We confirm them in an engagement letter after a first conversation, so the cost is clear before work begins.
Have a question that isn’t covered here? Start a conversation.
