Business model redesign
Stop competing on the same terms as everyone else. We help companies redesign how they create and capture value, so growth is measured in multiples rather than basis points.
When clients call us
When incremental change is no longer enough
Clients come to us when the current model is under pressure, or when they see an opportunity the current model cannot capture.
Margins under pressure
Competitors are converging on price, and every year the business works harder for less.
A disruptive entrant
A new competitor is changing what customers expect and what they will pay.
Growth has stalled
The core market is mature, and more marketing is producing smaller gains.
A new product or service
You have an idea for a new offering and need a model that makes money from it.
Moving along the value chain
You are considering making what you buy, selling direct, or building services around the product.
After a restructuring
The business has stabilized and now needs a model that can compete again.
How we help
Redesigning the model, one layer at a time
Business model redesign for owner-led and investor-backed companies. We connect market choices to the revenue model, the cost model and the capital structure, because a model only works if all of them fit together.
Identifying market gaps
Where to play along the value chain, which customers to serve, and which of their needs to address.
Designing the revenue model
How the business captures the value it creates, balancing attractive returns with adoption and customer loyalty.
Analyzing the value chain
How the business is configured to deliver, and the capabilities it needs to build, buy or partner for.
Laying out the cost model
Assets and cost structures configured to deliver the value proposition at the right price.
Building the capital structure
A mix of debt and equity that suits the new revenue and cost model and funds its growth.
Measuring and adapting
The data and processes to track how the new model performs, and to adjust it as conditions change.
Our view
Create the market, don’t just compete in it
When companies focus on outcompeting each other, profits across the industry fall and products become harder to tell apart. The gains from working harder in the same market are usually small.
The larger opportunities come from changing the terms: serving a need competitors ignore, capturing value in a different way, or configuring the business to deliver at a cost others cannot match. Read about counterpositioning.
How an engagement works
Five steps from question to working model
We work with the leadership team through a structured sequence, testing each design choice against the numbers before moving to the next.
- Where to playChoose the customers, needs and position in the value chain to focus on.
- Revenue modelDesign how the business earns revenue and captures the value it creates.
- Value chainDecide which capabilities to build, buy or partner for.
- Cost and capitalSet the cost model and the capital structure that make the model work.
- Test and trackPilot, measure and adjust, with the data to show what is working.
Is your business model due for a redesign?
What you receive
A model you can put numbers behind
Every deliverable connects a strategic choice to its financial consequences.
- An assessment of market gaps and target customers
- A redesigned revenue model and pricing structure
- A value chain map and capability plan
- A cost model and unit economics for the new design
- A financial model with capital requirements
- KPIs and a data plan to track the new model
Selected clients
Companies we have worked with
Frequently asked questions
Questions we hear most often
What is business model redesign?
Business model redesign rethinks how a company creates, delivers and captures value: who it serves, what it offers, how it earns revenue, what it costs to run and how it is financed.
How is this different from strategy consulting?
It is grounded in the numbers. Every design choice is tested against its effect on revenue, cost, cash and capital, so the result is a model the business can run, not only a direction.
Does it mean starting from scratch?
Rarely. Most redesigns keep what works and change the parts that no longer fit the market, often starting with the revenue model or the position in the value chain.
Can smaller businesses benefit?
Yes. Smaller companies often have more room to change their model quickly. Read our article on business model innovation for small businesses.
Do you only work with companies in Vancouver?
No. We are based in Vancouver and work with companies across British Columbia and Canada.
How are fees set?
Fees depend on the scope and complexity of the work. We confirm them in an engagement letter after a first conversation, so the cost is clear before work begins.
Have a question that isn’t covered here? Start a conversation.
