IndustriesMobility
Mobility
Financial strategy for mobility and transportation companies
We help mobility operators and founders build the unit economics, launch plans and capital case behind new transportation services.
Talk to us about unit economics, a launch or a raise.
Who we work with
From launch to scale
Mobility businesses need capital before they have scale, and unit economics that only work at the right density, utilization and price. We start with where you are.
Founders and new services
Unit economics by trip, vehicle and market, launch plans, and the capital a launch will require.
Operators and fleets
Utilization, pricing and cost per trip or kilometre, fleet financing and expansion into new markets.
Investors and partners
An independent view of a mobility business’s model, valuation, and diligence ahead of an investment.
Decisions we support
The decisions mobility teams bring to us
Each one links to the practice that handles it, so you can go from the question in front of you to how we answer it.
Unit economics that work at scale
Modeling revenue and cost per trip, vehicle and market, and what it takes to reach profitable density.
Planning a launch
The financial plan behind a new service or market, including the capital the launch will require.
Pricing and incentives
Setting prices, driver and rider incentives, and promotions that grow volume without eroding margin.
Financing vehicles and fleets
Comparing leasing, buying and financing options for fleets, and planning how to fund growth.
Finance leadership as you scale
Forecasting, reporting and investor updates for companies not yet ready for a full-time CFO.
Valuation and transactions
Valuations for financings and transactions, and support through diligence and close.
Our perspective
A mobility service has to reach the right density, utilization and price before its unit economics work.
We model revenue and cost per trip, vehicle and market, so a launch plan shows what it takes to get there and how much capital it will need.
Insights
Related insights
Business Valuation409A vs. Canadian Fair Market Value: What Founders With Cross-Border Cap Tables Need to KnowSeptember 16, 2026
Business ValuationBusiness Valuation for Shareholder Disputes and Divorce in CanadaSeptember 16, 2026
Corporate StrategyCounterpositioning Strategy: How Challengers Win Against IncumbentsApril 7, 2025Selected work
See how our engagements come together
From launch plans and unit economics to capital raises, our selected work shows the range of companies we serve and the decisions we help them make.
The firm
An independent firm, built around the work
Engagements are principal-led and staffed to the work, drawing on our network of legal, tax and audit partners where a scope requires it.
Many of our relationships continue well beyond the first mandate, as fractional controller or CFO, as research partner, or as adviser on the next raise or transaction.
Principal-ledSenior attention from scoping through delivery.
Hands-onInvolved from the first model through to execution.
For the long termOngoing roles as controller, CFO and research partner.
Questions
Questions mobility teams ask us
Can you model the economics of a new transportation service?
Yes. We model demand, pricing, utilization and cost per trip by market, so you can see when the service breaks even and how much capital it needs to get there.
Do you work with pre-launch companies?
Yes. We work with founders before launch, building the financial plan and the capital case investors will review.
Do you only work with companies in British Columbia?
No. We are based in Vancouver and work with companies across Canada and internationally.
What does an engagement cost?
It depends on the scope. After a first conversation we send a written proposal with deliverables, timing and fees, so you know the cost before any work begins.
Capabilities
