IndustriesConsumer packaged goods
Growth capital, pricing and margin for consumer brands
From a first raise to a first acquisition, we help founders and operators of food, beverage and consumer brands make the financial decisions that come with growth.
Talk to us about pricing, a raise or an acquisition.
Who we work with
Consumer brands grow on thin margins, retailer terms and cash tied up in inventory. The questions change as a brand scales, so we start with where you are.
Unit economics by product and channel, launch pricing, and the plan and materials behind a first raise.
Retail and distributor terms, trade spend, working capital, and co-manufacturing or capacity decisions.
Portfolio profitability, acquisitions of complementary brands, and valuation ahead of a financing or sale.
Decisions we support
Each one links to the practice that handles it, so you can go from the question in front of you to how we answer it.
Pricing that holds up at retail
Pricing that covers cost of goods, retailer and distributor margins and trade spend, and still sells.
Funding growth
The investment case, projections and investor materials behind a raise, sized to the milestones it has to fund.
Freeing cash from inventory and receivables
Working capital planning across inventory, retailer payment terms and production lead times.
Rethinking channels and the model
Choosing between direct-to-consumer, retail and wholesale, and reshaping the model when growth stops paying.
Valuing the brand or a stake
Valuations for financings, shareholder changes and transactions.
Buying or selling a brand
Screening targets, testing price against the numbers, and supporting diligence and negotiation through to close.
Our perspective
A consumer brand’s growth is only as good as the margin left after retailer terms, trade spend and the cash tied up in inventory.
We build pricing from landed cost through every margin in the channel, so you can see what each product and retailer really earns before you commit to more doors, more production or a raise.
Insights
Selected work
From pricing and working capital to capital raises and acquisitions, our selected work shows the range of companies we serve and the decisions we help them make.
The firm
Engagements are principal-led and staffed to the work, drawing on our network of legal, tax and audit partners where a scope requires it.
Many of our relationships continue well beyond the first mandate, as fractional controller or CFO, as research partner, or as adviser on the next raise or transaction.
Questions
Yes. We build pricing from landed cost through retailer and distributor margins and trade spend, so you can see what each channel really earns before you commit.
Usually before the cash gap, not during it. We map the milestones a raise needs to fund, such as new retail doors, production runs or inventory, and size the round from there.
No. We are based in Vancouver and work with companies across Canada and internationally.
It depends on the scope. After a first conversation we send a written proposal with deliverables, timing and fees, so you know the cost before any work begins.
vasant@alphabridge.co
+1 778 903 4883
Five practices, organized around the decisions our clients face.
Sector depth across the businesses we advise, from early-stage ventures to established operators.
Perspectives on transactions, valuation, capital, performance and strategy.
An independent strategic finance firm, founded in 2016 and led by its principal on every engagement.
